A weekly look down into the mortal coil of music industry design.

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Artist: The Jimi Hendrix Experience
Release: Are You Experienced?
Label: Experience Hendrix/MCA
Designer: Karl Ferris
Release Date: May 12, 1967 (UK) / August 23, 1967 (US)

Like plenty of things from the counter-culture era, you probably can’t fully appreciate a cover like this unless under the influence of a hallucinogen…which is a big red flag that the art kind of sucks. I personally don’t mind this all that much; the photograph is definitely the strongest and best-looking element here.

But, it’s miles better than the initial cover on the UK release. Horrid.