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P.O.D. is promoting their new release, When Angels & Serpents Dance, by slowly revealing the artwork bit by bit, with more being revealed every week. To see how far it’s been revealed, you have to answer some simple trivia about the band.

It might seem a little silly in digitally-drenched 2007 to hype an album just by keeping the design a secret, but it’s a self-fulfilling prophecy: people tend to be naturally curious about the unknown, even about things that would not interest them otherwise. The fact that something is hidden causes the curiosity. Good idea here on the band’s/label’s/management’s part.